How often does that happen nowadays? We're all so automated now. We press 3 for this or 4 for that when speaking to a real person is all we really want. The last days of the record store are upon us. Will Tower Records be here in a year? In three months? We go online and click and buy, but no one smiles and says "thank you" anymore. And if we see that phrase at all, it's just a meaningless piece of text on the screen. We don't feel it and we don't buy it. We just purchase and move along. Fair enough.
So I was smiling tonight when I received email confirmation of an order I made on CDBaby.com. Still just text on a screen maybe, but it felt genuine and was fun to read. It's probably just a standard script that every purchaser receives, but what a script! Thanks to CDBaby for putting a little effort into making me feel good about a purchase. Stuff like that buys loyalty from a guy like me.
By the way, I bought Heater by Nashville's own Newton Dominey.
Here's the fun confirmation in question:
Your CDs have been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make
sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CDs into the finest gold-lined box that
money can buy.
We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved 'Bon Voyage!' to your package, on its way to you, in
our private CD Baby jet on this day, Tuesday, August 29th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as "Customer of the Year". We're all
exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
the little CD store with the best new independent music